Categories Articles Photoshoot
Shay’s New World | Gritty Pretty Magazine

Shay’s New World | Gritty Pretty Magazine

Actress. ENTREPRENEUR. Social media queen. YouTube star. Shay Mitchell talks exclusively to HAYLEY D’ONOFRIO about taking on HOLLYWOOD, building her business and the transformative effects of beauty.

Shay Mitchell has never been one to shy away from experimenting with her look. She recently stepped out on the red carpet at the iheartRadio Awards sporting a platinum blonde wig so cleverly concealed that she nearly fooled her fan base into thinking that she’d coloured her hair. “I love that hair and makeup can make you feel a certain way,” says Mitchell down the phone from Los Angeles in the weeks following her Gritty Pretty Magazine cover shoot. “It can completely change me into a character—I might become Shay-oncé. Or maybe Shay-Lo,” she laughs, the latter she tells me is the nickname her friends coined due to her obsession with Jennifer Lopez. Mitchell’s love of beauty grew from a young age: “Ever since I was little and I saw my mum apply lipstick, makeup has always been something I’ve loved watching,” she says. It’s also something Mitchell likes to share with her over 24 million Instagram followers, regularly documenting her experiences in the glam chair with the likes of makeup artist Patrick Ta. “I work with such talented artists that I love to share the tips and tricks they always share with me—I feel like I owe it to the world,” she laughs.

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At 32, the self-confessed beauty-obsessed actress has spent many a day in the glam chair. After leaving high school with no immediate plans to become an actress, she relocated to Bangkok at 17 to work as a model. “I actually wanted to be a marine biologist when I was younger! I think I had an idea that I would do acting later on in life but I didn’t take want to take any drama classes. I’m kind of happy I didn’t because I think I came into acting at the perfect time for me.” Returning to her native Canada, she appeared in Degrassi: The Next Generation—which she explains is a rite of passage for Canadian actors, much like a stint on Home & Away is for Australians—before scoring a lead in hit television series Pretty Little Liars. Playing the role of Emily Fields, Mitchell maintains that doing the character justice was the most difficult part of her seven years on the show. “The writers had given me such a great storyline and it was a really fun  role to play but it was also a really important role to play. I tried not to put too much pressure on myself because I was trying to play [Emily] as authentically as I could.”

When the show wrapped in 2017, Mitchell filmed cult Netflix drama You in New York City. “It had always been one of my goals to live in New York and film something, and I got to really live out my Gossip Girl fantasy by shooting across from Penn Badgley, which was amazing.” And the roles keep on coming; Mitchell is currently in production for television series Dollface, which co-stars Esther Povitsky and Kat Dennings, with Australian Margot Robbie on board as one of the executive producers.

Slated for release later this year, the plot centers around Dennings’ character, who tries to reconnect with her girlfriends after a breakup. “We just did the upfronts together in New York,” says Mitchell excitedly. “The character I play, Stella, she’s the laidback one. She’s a world traveller, easy-going, loves fashion, and has an extreme confidence within her—it has been really fun to play her and experiment with different looks. The script is funny, and it’s a comedy,” a genre that Mitchell says she hasn’t yet dabbled in and is clearly enjoying.

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Following in the footsteps of other actresses-turned-entrepreneurs à la Jessica Alba with The Honest Company and Gwyneth Paltrow with Goop, Mitchell decided to further her already impressive résumé by launching her own accessories brand BÉIS at the end of last year. Inspired by Mitchell’s love of travel, BÉIS encompasses luggage tags, travel organisers and cosmetic cases in chic, understated tones that are all at an affordable price point. “I think everyone should get out there and see as much of the world as possible—you grow more as an individual,” she explains. “In saying that, some people fear travelling because they’re going out into the unknown, but that should be exciting! It is only exciting if you feel prepared, and feeling prepared means you [travel]  with things that make you feel comfortable. That’s where the idea for travel bags came in; I wanted them to be chic, functional and affordable.”

I work with such talented artists that I love to share the tips and tricks they always share with me—I feel like I owe it to the world.

Starting BÉIS hasn’t been without its challenges though, particularly when it comes to laying down the ground rules—Mitchell is extremely hands on, and across everything from design to product conception and delivery. “It’s different when you’re doing a collaboration with a brand because you’re walking into their world but this is my world that I’ve created and I set the tone. I’m not just the face anymore; this isn’t an endorsement,” she explains. Juggling both careers would be difficult to manage for most but Mitchell takes it in her stride, and thrives on the hectic pace. “It’s what I’m most passionate about. I love being busy about things that I love doing—it excites me to get up in the morning and go to the office or a photo shoot for BÉIS.”

Another arm to her profile? Social media, but Mitchell doesn’t place as much emphasis on it as you might think. She started her YouTube channel well before the medium turned mainstream, as a different way to connect with her audience and to create her own content. From documenting her holidays around the world—also known as her Shaycation series—to beauty and cooking tutorials, her engaging, conversational 

tone and real talk are an undisputed hit with her fans—at last count, she has amassed over 3.7 million subscribers. The same can be said for her Instagram account @shaymitchell, and with that in mind, I ask her what it’s like to directly influence over 24 million people. She pauses before answering: “I never really think of it like that,” she says earnestly. “I’m as authentic as I can be on my socials, and what you see is what you get—that’s who I am, and I don’t take myself too seriously. There are a lot of smoke and mirrors out there, and to be honest, the parties I go to, if they’re really fun, I’m not putting them on my stories. If you’re having the time of your life, you’re not on Instagram.”

I’m as authentic as I can be on my socials, and what you see is what you get—that’s who I am, and I don’t take myself too seriously.

Mitchell’s personal take on social media, and also the importance she places on working—and working hard—is both refreshing and inspiring in a time where the desire for fame and celebrity—both on and off the Instagram grid—is so highly regarded. “At the end of the day there are much more important things to focus on that what I upload to IG,” she explains. “I want to be remembered that I left people feeling a little better than they did before, to make them comfortable and happy, [and to] inspire.”

With plans to expand BÉIS—a luggage collection launches this month—and to continue her reign as one of the up-and-comers in Hollywood, make no mistake, Shay Mitchell just getting started.

Source: Gritty Pretty

Categories Video Youtube
Spring/ Summer Lookbook – Under $100

Spring/ Summer Lookbook – Under $100

Shaytastic! A brand new video is up on Shay’s YouTube channel. This time it’s a fashion video with looks under $100.00 by ZAFUL. Shay’s description:

For this week’s video, let’s do some LA Math: Pizza on Venice Boardwalk: $4 Ferris wheel ride for Insta pic: $6 Selfies with me on Third Street Promenade: $20 (just kidding) A full look from Zaful: never over $100

Categories Articles Photoshoot
Emmys: 30 Supporting Actors Pose for Star-Studded Class Photo

Emmys: 30 Supporting Actors Pose for Star-Studded Class Photo

For THR’s annual class photo, 30 top TV actors reveal which co-star they’d call to bail them out of jail, the scene that had them squirming and what their dream spinoff would look like.

The show you never missed as a teen?
“I’d say The Wonder Years. We watched that every single time it came out.”

The co-star you’d call to bail you out of jail?
“Penn Badgley. He’s just solid, so I feel like I could really rely on him to come through. Or he’ll just figure out a way to get through, you know, one or the other.”

What would a spinoff of your show be?
“If there was a spinoff, I would want Peach’s secret twin sister Tangerine to come back and really mess stuff up with Penn and do, like, the reverse stalking so she gets the revenge that Peach never got to have.”

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Source: The Hollywood Reporter

Categories Articles Photoshoot
Shay Mitchell on You, Dollface and Pretty Little Liars

Shay Mitchell on You, Dollface and Pretty Little Liars

Most people with functioning vision would agree that it’s not hard to feel a little awe-struck when catching sight of Shay Mitchell. Impossibly long-limbed, pore-less and waterfall-haired, more often than not her on-screen presence provokes an audible sigh.

She first graced our TV screens back in 2010 as sweet, high-achieving teen Emily Fields in seven-year-long hit show, Pretty Little Liars. Then came horrifying cover-your-eyes exorcism flick, The Possession of Hannah Grace. But very recently it’s the undeniable viral success of Netflix’s teen thriller series, You, that has had everyone (the internet) talking. Penn Badgely stars as Joe Goldberg, a sociopathic book store manager who becomes infatuated with student, Guinevere Beck. Mitchell plays Beck’s wealthy, fabulous, but manipulative best friend, Peach Salinger (what a status surname) – a complete 180° from her gentle long-running character on PLL.

Many stars would feel lucky to snag one such opportunity, let alone two, but the actress’ upcoming project, Hulu comedy series, Dollface, could see her on a winning streak. The show follows a young woman (Kat Dennings) who has to go back and salvage her female friendships after her longterm relationship ends. Mitchell plays her friend, charming and hedonistic free spirit, Stella Cole.

We caught up with the actress ahead of the new show and talked social media, sociopaths and becoming a back-up dancer for Beyoncé

You were fantastic in You as Peach Salinger – what attracted you to the script?
I actually remember reading the pilot while I was on a plane back home to LA. I loved it and remember calling my entire team as soon as I landed to tell them that I needed and wanted to be a part of the project in some way, shape or form. There were three main things that pulled me in straight way: the character was a complete 180 from the other character that I had been playing for so many years; the location was in NY which I was super excited about; cast-wise I have always been a big fan of Penn and his work.

Your character, Peach Salinger, seemed amazing at absolutely everything – did you relate?
I don’t know if Peach was necessarily good at everything; I really think she excelled at orchestrating the people in her life to do things for her, which can be both a positive and negative quality. All that said, she certainly was a good spy and I admired her tenacity and ability to follow her intuition.

In your career, what character have you related to to this most?
So tough to say. I think all actors bring pieces of themselves to their roles, so you organically and naturally relate to them on innate and visceral levels, and vice versa. From Pretty Little Liars, I always admired and related to Emily’s strong sense of loyalty. From The Possession of Hannah Grace, Megan’s courage. From You, Peach’s style.

How did you feel about all the social media fallout of everyone joking about being in love with Penn Badgley’s sociopathic character in You?
I think it’s really important that we acknowledge that people are attracted to Penn or the idea of Joe sans the sociopathic tendencies. I mean does someone really want a weird strange man breaking into your house and stealing your underwear? Even if he is cute? I think there is a super fine line in today’s society regarding mental health – with everything that happens in media and the real world, no person in their right might would ever want a truly sociopathic partner, or wish that for someone else that they care about.

Do you miss Pretty Little Liars?
PLL provided me with a lifetime of memories and lifelong friends, but with anything in life all good things come to an end to make space for new. I don’t miss it because in having that exciting chapter of my life come to a close I have been able to grow and evolve in so many different ways.

Tell us about your upcoming show Dollface
I’ve never done comedy before so the role is a new challenge and avenue for me to pursue; the style lends itself to an entirely different pace than past projects as well, which I’m enjoying. While the comedy role is certainly an exciting change of pace, I am delighted to once again find myself in another group cast filled with incredible women. Esther Povitsky, Brenda Song and Kat Dennings are all such talents, and amazing people in general. I’m so excited about this project!

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Continue reading Shay Mitchell on You, Dollface and Pretty Little Liars

Categories Ads & Campaigns Schwarzkopf Screen Captures Video
Color ULTÎME Ambassador

Color ULTÎME Ambassador

Just a few days back Schwarzkopf, a hair product company, shared the news of Shay being their new Color ULTÎME ambassador. Today I’m glad to share some amazing photoshoot, promotional and behind the scenes photos, as well as a promotional video (which was shared about a month ago) with you.

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